Dallas, TX · Serving DFW Businesses

Websites and software that grow your business.

We build conversion-ready sites, rank them with local SEO, and bundle a custom CRM, a custom AI receptionist, and a booking bot so every lead lands in your pipeline, not your voicemail.

See sample builds
14 days
From Call To Live Site
29%
Avg/Sales Increase
24/7
Booking Coverage
trinityplumbing.co

Plumbing done right. The first time.

Family-owned. Licensed master plumbers. Same-day service across South Dallas.

★★★★★ 4.9 · 312 reviews
Licensed · Bonded · Insured
AI RECEPTIONIST
Booked the call
Mike D., new quote request. Scheduled 2:30 PM with Carlos.
THIS MONTH
+18%
42 new bookings
via site form + booking bot
JanJunDec
Built for growing businesses · DFW & Texas
What we build

Three systems that turn your site into a booking machine.

We don't sell websites and walk away. We build the whole pipeline (site, AI receptionist, and booking bot) and hook it straight into your custom CRM.

Conversion-built websites

Custom-coded sites for any business. Built to rank locally and turn visitors into booked appointments.

  • Local SEO out of the box
  • Mobile-first, sub-2s load
  • Forms post directly to your CRM
BUILT FOR YOUR BUSINESS

Custom AI Receptionist

Answers every call 24/7, qualifies the lead, books the job, and texts the customer a confirmation. Sounds human.

  • Never miss an after-hours call
  • Job created in your CRM automatically
  • SMS + email confirmation to caller

Embedded booking bot

A chat widget on every page. Customers pick a time, get a confirmation, and you wake up to a full schedule.

  • Routes each lead to the right person
  • Pulls real availability from your CRM
  • Stripe deposit at booking
Websites

Sites that win customers before you pick up the phone.

Every site is custom-built, no Wix, no Squarespace. You own the code.

Mobile-first
Built to convert
Sub-2s load
You own it
northstarhvac.com
Northstar HVAC website built by Ground Work Digital
Explore this site
Northstar HVACDallas, TX
landscapeinc.co
Landscape Inc website built by Ground Work Digital
Explore this site
Landscape IncDFW Metroplex
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Software · Custom CRM

Run the whole business from one screen.

Every form, every call, every booking lands in your CRM, built around how you work and set up alongside your site.

  • Drag-and-drop scheduling

    See every job and every team member on one board.

  • One-tap invoicing via Stripe

    Quote → Job → Invoice → Paid.

  • Every customer on one record

    Full history, notes, and follow-ups in one place.

  • AI-assisted job notes

    Your team dictates, the CRM writes it up.

C Your CRM
Schedule
Customers
Invoices
Quotes
Reports
AI Receptionist
TUESDAY · MAY 14

Today's Schedule

Scheduled 4
9:00 AM
Smith Residence
On-site consult
10:30 AM
Vargas Props
Quote walkthrough
11:15 AM NEW
Mike Daniels
Via AI Receptionist
In Progress 2
38m
Patel & Co.
Completed 6
Paid · 9:42 AM
Thompson Bros.
$642 · Stripe
Incoming call · live
(469) 555-0142
00:38
AIThanks for calling. This is Riley. How can I help?
Job created in your CRM
Scheduled · Carlos R. · 2:30 PM
Custom AI Receptionist

Every call answered. Every lead captured.

Trained on your business. Sounds human. Books real appointments 24/7.

  • Picks up on the first ring

    Never another rolled call.

  • Books straight into your CRM

    Live team availability.

  • SMS confirmation in 2 seconds

    Customer gets the time, who they're meeting, and a calendar link.

Embedded booking bot

A 30-second booking flow on every page.

The booking bot walks customers through 3 questions and drops a confirmed appointment straight into your CRM.

30-second average

Phone tag → done.

Deposits via Stripe

Collect fees at booking.

Smart routing

Sends each lead to the right person.

Spam-filtered

Tire-kickers caught.

Book a visit
Replies instantly
Hi! I can book you in about 30 seconds. What do you need?
I'd like a quote
Got it. ZIP code?
75115
Pick a time:
How it works

From handshake to first booked customer in 14 days.

01

Tell us about your business

30-min call. Who you serve, pricing, busy season.

02

We build the site + your CRM

Custom site, AI receptionist, booking bot. ~10 days.

03

You get booked customers

Leads hit your CRM. Your team follows up. Stripe deposits land.

Built for owners like you

We build for owners who'd rather be running the business.

Ground Work Digital is a small shop in Dallas, TX. We partner with owners.

★ ★ ★ ★ ★
I used to lose two or three customers a week to voicemail. The AI picks up before I do. Last month it booked 38 calls I'd have missed.
MR
Mike R.Owner, Home Services
★ ★ ★ ★ ★
My old site looked like a flyer. The new one ranks at the top for our neighborhood and the booking bot does the scheduling.
JT
Jasmine T.Founder, Wellness Studio
★ ★ ★ ★ ★
Ground Work Digital built the site AND set up the CRM. One team. Two months in and the pipeline is full through July.
DV
Derek V.Owner, Retail
Pricing

Pick your stack. We build it.

Every call you miss is a customer your competitor books. We'll have you live and booking in 14 days.

Starter

A pro site built to rank locally and turn clicks into booked customers.

$290/ mo
Billed $3,480/yr

  • Custom 15-20 page website
  • Embedded booking bot
  • Local SEO & Google Business
  • Stripe deposit collection
  • Monthly performance report
Scale

Done-for-you ads, video, and social to keep your calendar full.

$2,083/ mo
Billed $24,990/yr · build included

  • Everything in Growth
  • Google & Meta Ads management
  • Dedicated ads manager
  • Videography
  • Business & social planning
  • Review automation
  • Quarterly content + landing pages
All payments via Stripe. Terms are set per client in your retainer agreement.
Questions

Answers to the things owners ask first.

Yes. Custom code, custom domain, and you take the site with you. No lock-in.

A custom CRM we build and set up for you. Scheduling, invoicing, and the AI receptionist all run on it. Starter works with your existing CRM. Growth and Scale include the custom build.

10–14 business days from kickoff. We ship fast and iterate weekly.

No. It's trained on your business, and most owners say customers don't realize. And they don't care. The booking already happened.

Yes. We embed the booking bot and route AI calls to your setup.

Any business that books customers: retail, professional services, health and wellness, home services, and local brands across DFW.

Ready when you are

The site, the system, the schedule. Done in two weeks.

Book a free 30-minute strategy call.

(469) 866-1709
app.yourcrm.com
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