Conversion-built websites
Custom-coded sites for any business. Built to rank locally and turn visitors into booked appointments.
- Local SEO out of the box
- Mobile-first, sub-2s load
- Forms post directly to your CRM
We build conversion-ready sites, rank them with local SEO, and bundle a custom CRM, a custom AI receptionist, and a booking bot so every lead lands in your pipeline, not your voicemail.
Family-owned. Licensed master plumbers. Same-day service across South Dallas.
We don't sell websites and walk away. We build the whole pipeline (site, AI receptionist, and booking bot) and hook it straight into your custom CRM.
Custom-coded sites for any business. Built to rank locally and turn visitors into booked appointments.
Answers every call 24/7, qualifies the lead, books the job, and texts the customer a confirmation. Sounds human.
A chat widget on every page. Customers pick a time, get a confirmation, and you wake up to a full schedule.
Every site is custom-built, no Wix, no Squarespace. You own the code.


Every form, every call, every booking lands in your CRM, built around how you work and set up alongside your site.
See every job and every team member on one board.
Quote → Job → Invoice → Paid.
Full history, notes, and follow-ups in one place.
Your team dictates, the CRM writes it up.
Trained on your business. Sounds human. Books real appointments 24/7.
Never another rolled call.
Live team availability.
Customer gets the time, who they're meeting, and a calendar link.
The booking bot walks customers through 3 questions and drops a confirmed appointment straight into your CRM.
Phone tag → done.
Collect fees at booking.
Sends each lead to the right person.
Tire-kickers caught.
30-min call. Who you serve, pricing, busy season.
Custom site, AI receptionist, booking bot. ~10 days.
Leads hit your CRM. Your team follows up. Stripe deposits land.
Ground Work Digital is a small shop in Dallas, TX. We partner with owners.
“I used to lose two or three customers a week to voicemail. The AI picks up before I do. Last month it booked 38 calls I'd have missed.”
“My old site looked like a flyer. The new one ranks at the top for our neighborhood and the booking bot does the scheduling.”
“Ground Work Digital built the site AND set up the CRM. One team. Two months in and the pipeline is full through July.”
Every call you miss is a customer your competitor books. We'll have you live and booking in 14 days.
A pro site built to rank locally and turn clicks into booked customers.
Every call answered and every lead booked, 24/7.
Done-for-you ads, video, and social to keep your calendar full.
Yes. Custom code, custom domain, and you take the site with you. No lock-in.
A custom CRM we build and set up for you. Scheduling, invoicing, and the AI receptionist all run on it. Starter works with your existing CRM. Growth and Scale include the custom build.
10–14 business days from kickoff. We ship fast and iterate weekly.
No. It's trained on your business, and most owners say customers don't realize. And they don't care. The booking already happened.
Yes. We embed the booking bot and route AI calls to your setup.
Any business that books customers: retail, professional services, health and wellness, home services, and local brands across DFW.
Book a free 30-minute strategy call.